Our Story

ARMIEYAH transitions through several roles—as a mother, a storyteller, an interculturalist, and a social entrepreneur-in-the-making together with her husband. Her stories intend to celebrate the experiential phases of parenthood, the influence of style in our everyday lives, and the effect of conscientious wanderlust nature.

Our Commitment

We strongly believe in the importance of education and of supporting local communities. This is why in 2017, we started raising funds for scholarships for indigent, financially challenged but deserving students to continue their secondary education.

This initiative, later named as 100 Promises, is centered on the belief that good education is an important and powerful foundation that shapes responsible citizens. By 2028, Armieyah and her husband, Stijn aims to reach 100 students that will be provided with financial assistance, holistic learning experience and exposure, and mentoring throughout their high school journey.

Financial assistance covers tuition and miscellaneous expenses, book requirements, and school uniform. The scholarship is renewable every semester, for as long as the student retains 85% GPA (or its equivalent) while maintaining a record of active involvement in community services.

We raise scholarship fund through our shop, brand collaborations and sponsorships, and direct donations.